Digital technologies offer the possibility of huge gains in efficiency and customer loyalty. That is why the efforts of businesses are focusing on this issue, whether it is to benefit from the promises of digital transformation or simply to keep up with the competition.
What is digital transformation?
It is the process of operational and cultural change in an organization based on technological advances and innovations. The goal is to harness technology in a way that puts it at the service of employees and consumers, refining processes and leading to improved products and services, as well as more efficient risk management and cost control.
Why is digital transformation so important?
Because it plays a key role in the process of:
Improving the employee experience
Employees are the most valuable asset of any organization. Improving their experience in the workspace does not simply mean providing the latest devices; it means supporting every aspect of the workday to simplify it and increase the workforce’s sense of fulfillment. Let’s not simplify it to the ability to order food with a few touches, but think about smart working, smart notifications, multichannel communication with other business units, and so on.
Improved customer experience
Customer experience is the key word, that is, the overall view that customers have of your brand and that is formed during all aspects of the buying process. An enjoyable shopping experience is critical to the growth of any organization, as it affects customer loyalty and encourages repurchase. Remember that today’s customer is an “empowered” customer: the Internet and social media have eliminated geographic and physical boundaries, allowing people to interact with each other and find information with ease. Consumers expect around-the-clock support on any device. Through digital transformation, customer expectations can be met by raising standards and offering unique experiences.
Process refinement
By operating efficiently and smoothly on the back end, the customer and employee experience can be enhanced. To achieve this requires a focused analysis of the company structure in order to streamline workflows, create synergies between departments, automate activities, and digitize information and processes.
Digitization of products
As we said just above, consumers are increasingly up-to-date and careful to select products based on quality, perceived value, needs, and the degree of innovation it can bring to their daily lives. Grafting innovation into one’s products is now critical to attracting customers and improving their experience.
The role of consulting in the Digital Transformation process
IDC has estimated that worldwide investment by organizations on digital transformation will reach nearly $2 billion by 2022. Companies are transforming, it is clear, but recent studies show that the transformation is far from simple. In fact, if not embedded in a broader strategy, digital technologies risk feeding the flaws of organizations rather than innovating them.
F1 consulting and services theme is by your side to support you along all stages of the technology change process, from the selection of the latest software up to the employee training. Our goal is to build an efficient IT infrastructure that enables your organization to achieve measurable results in innovation and operational excellence.
